About Us

Winecraft History

Winecraft Regina

At Winecraft Regina, we are passionate about our business and our customers. We give you an individual welcome into our stores, and it is our pleasure to answer any questions you may have. Whether you are a seasoned winemaker or a curious beginner, we are here to assist you in choosing the wine that will best meet your taste. We are proud of our reputation as Regina’s premiere provider of outstanding wine kits and beer kits; as well as a wide range of other unique products. We have built this reputation for quality products and outstanding customer service, one customer at a time.

Alison and Darren both love to travel and have had the pleasure of travelling to almost every continent. This has helped them develop an excellent knowledge of wines from various regions of the world, which has driven their own passion for wine making. Learning about wines and new foods is a passion of both Alison and Darren. They both love to cook and experiment with new foods, wines and flavours. And cooking is always better with wine!

Regina’s two Winecraft locations are owned and operated by Alison and Darren Watson. Alison has a business degree and experience in the banking and credit union sectors. Darren has an MBA, and has spent his career building businesses in different industries from farming to polyurethanes and was the Saskatchewan Outstanding Young Farmer of the Year in 2005. Our stores have also been Wine Kitz Franchise Partners of the Year for 2009, proud recipients of the Paragon Award for the UVint/UBrew for 2010, and Paragon Finalist for Marketing in 2021.

Wine making today allows customers to make wines that are similar in quality to commercial wines. You will find only top-quality wine kits and ingredients in-store, and because of this, everything is guaranteed. Alison and the staff believe they have a partnership with their customers, and they are responsible for making sure you choose products that will meet your tastes.

Both Winecraft stores have been built to accommodate U-Vint/U-Brew services.
This allows customers to produce their own wine kit at our retail store, rather than at home. “We do the heavy work,” says Alison. “The customer assists with starting the wine and at the end, they assist with the bottling process. Then it’s time to take their wine or beer home and enjoy it.”

Alison and Darren attribute the success of Winecraft locally to several factors: knowledgeable staff, superior customer service and the business’s support of the community. The company donates time, product and expertise to many local charities and organizations. “We pride ourselves on outstanding customer service,” says Alison. Come in to your nearest Winecraft store and discover the value and service for yourself. We look forward to serving you!

Don Bischop

Manager | Prince of Wales Drive

Don Bischop, Store Manager for our Regina East location, has been involved in the wine kit retail business for over 30 years. He started with a local store and then moved to the Wine Mine franchise which was later purchased by Wine Kitz. Don has managed the east location for over 18 years and has a wealth of knowledge for all levels of wine makers. Don is also our resident expert on all things regarding home-made fruit wines, beer making and spirits. He is very focused on ensuring that Winecraft customers are choosing wines that meet their needs and tastes.

The Prince of Wales Store

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